Native Foreign collaborated with Clever Creative to highlight luxury home textiles and goods brand Coyuchi in an investor anthem for potential investors as part of a large fund raise.
Our team filmed the video in Coyuchi's flagship store in Point Reyes Station, including an interview with President and CEO Eileen Mockus, and b-roll footage of real employees to emphasize the brand's commitment to sustainability efforts. Our team understood the importance of communicating Coyuchi's brand values, sustainability efforts, and commitment to quality in a concise and visually compelling manner. Native Foreign worked closely with Clever Creative to develop the script and content of the video. This collaborative process ensured that the messaging was on-brand and effectively communicated Coyuchi's unique selling points to potential investors. The resulting video successfully communicated Coyuchi's brand values and helped the company secure the funding needed to expand its reach and continue its growth.