Think about the last time you checked Facebook, Instagram or TikTok. Was it last night, this morning, a minute ago? The average person spends 2.5 hours per day on their social media platforms. These quick, digestible clips often lead users to long-form content, encouraging brand loyalty and conversion, which makes social content necessary to a well-rounded marketing campaign. Whether you’re communicating tips and tricks, showing users how it’s done, or just highlighting your brand, social puts your message in front of a huge number of users, fast.